New research suggests having a ‘look’ of competence is important in becoming a CEO
If you want to be a chief executive officer, it helps to look the part.
So suggests research from a trio of Duke University professors who asked more than 2,000 study participants to look at photos of faces and rate the images based on how competent the person depicted appeared to be.
Study participants were shown pairs of photos, one of a CEO and one of a non-CEO of the same race, age and gender. Despite not knowing which of the pair was the CEO and having no other biographical knowledge, the online survey takers (mostly students at Duke University) rated the CEOs as looking more competent than the non-CEOs, based on facial characteristics.